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// EXPERIENCE

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GS_

Grupo Toniato

// PERIOD

Jan 2018 — Dec 2020

~ 3 YEARS

// ROLE

Front-end (React) + UX Design

Summary

Transition from agency to product. I prototyped in Figma in the morning and implemented in React in the afternoon — the bridge between design and code every day. The key shift here was to stop thinking like an advertising piece and start thinking like an interface someone uses to work 8 hours. Backoffice is where design matters MORE, not less.

What I did

  • Logistics BackOffice for the group — forms, approval flows and internal control
  • Prototyping in Figma + visual pieces in Photoshop, React implementation the next day
  • Strategic landing pages for lead capture
  • Institutional site for the group (front + light CMS)

Tech / Stack

React · JavaScript · Figma · Photoshop · CSS-in-JS · HTML5

Takeaways

Backoffice is where design matters MORE, not less. Those who spend 8 hours looking at a table deserve a good interface. I took that to Invillia and Voltz.

Context

Big family-owned company. I left to enter pure product — I wanted to scale from internal to external.